The Label Room
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Music Business Program · 2026






THE
LABEL
ROOM

Master the Business Behind the Music

What Happens After the Music Is Made? From Deals to Distribution,
A&R to Royalties — learn what no music school teaches you.
3 months - 24 sessions - Real industry experts - Zero fluff.

Apply for the Program View Curriculum
THE
LABEL
ROOM
Play a Beat Click to start

A&R Strategy ◆ Music Licensing ◆ Record Deals ◆ Publishing Rights ◆ Digital Distribution ◆ Label Management ◆ Sync Licensing ◆ Music Marketing ◆ Royalties & Revenue ◆ AI Tools ◆ Brand Partnerships ◆ A&R Strategy ◆ Music Licensing ◆ Record Deals ◆ Publishing Rights ◆ Digital Distribution ◆ Label Management ◆ Sync Licensing ◆ Music Marketing ◆ Royalties & Revenue ◆ AI Tools ◆ Brand Partnerships ◆

Why The Label Room

THE BUSINESS BEHIND THE BEAT

The music industry is worth billions — but most artists and professionals operate without understanding how it actually works. Contracts get signed without reading. Revenue goes uncollected. Opportunities vanish because no one knew how to seize them.

"The Label Room was built for those who want to move from the creative side to the boardroom — or navigate both.
You don't have to be a musician to master the music business."

Artists Managers Producers Lawyers Label Executives Entrepreneurs Industry Newcomers
TLR
📈
Industry-First
Curriculum designed by people actively working in the music industry.
💼
Guest Experts
Hear directly from Music Publishers, Entertainment Lawyers, Label Executives, Artist Managers, Sync Supervisors, Digital Distribution Specialists, and more.
📑
Real Contracts
Analyze actual deal structures, revenue distribution clauses, and publishing agreements.
🎓
Career-Ready
Walk away with a network, a portfolio mindset, and an industry toolkit.

Curriculum

3 MONTHS.
24 SESSIONS.

24
Total Sessions
★ Guest lectures included
Foundation
Introduction to the Music Industry Ecosystem
Understanding the full landscape — labels, publishers, distributors, managers, and where money flows.
Foundation
How a Record Label Operates
Org structures, departments, A&R functions, and what labels actually look for in 2026.
Contracts
Reading & Negotiating Record Deals
360 deals, licensing deals, distribution agreements — break down the fine print.
Rights
Music Copyright & Intellectual Property
Master rights, neighboring rights, fair use, and protecting your creative output legally.
Publishing
Music Publishing Deep Dive
PROs, publishing deals, co-publishing agreements, and how to maximize publishing revenue.
★
Guest Lecture
Revenue
Royalty Streams & Revenue Models
Mechanical, performance, sync, digital — where every rupee comes from and how to collect it.
Distribution
Digital Distribution & DSPs
Spotify, Apple Music, YouTube — how algorithms, playlisting, and pitching to DSPs work.
★
Guest Lecture
A&R
A&R — Finding & Developing Talent
The A&R process from scouting to signing, artist development, and roster building.
★
Guest Lecture
Management
Catalogue Management
Manage and organise an artist or label’s back catalogue to maximise long-term value.
Marketing
Music Marketing in the Digital Age
Release strategy, social media playbooks, playlists, press, and building fanbases.
Sync
Sync Licensing — Film, TV & Ads
How sync works, music supervisors, pitching tracks, and negotiating placement fees.
★
Guest Lecture
Branding
Artist Branding & Identity
Building a visual identity, brand voice, merchandise, and long-term brand equity.
Brand Deals
Brand Partnerships & Endorsements
How to pitch to brands, structure deals, and build long-term commercial relationships.
Legal
Entertainment Law Essentials
Key clauses, red flags in contracts, when to hire a lawyer, and protecting your interests.
★
Guest Lecture — Entertainment Lawyer
Finance
Music Business Finance & Accounting
Advances, recoupment, profit/loss, tax basics, and financial planning for artists and labels.
India Focus
The Indian Music Industry Landscape
Bollywood, indie, regional music — unique structures, opportunities, and challenges in India.
★
Guest Lecture
Tech
Music Tech, AI & the Future
How AI, NFTs, Web3, and new tech are reshaping the music industry — and how to stay ahead.
PR
PR, Press & Media Relations
How to craft a press strategy, work with music media, and generate organic buzz.
★
Guest Lecture
Independent
Going Independent — DIY Approach
Running your own label, self-releasing strategically, and when to go indie vs. sign.
Streaming
Streaming Economy & Data Analytics
Reading your DSP dashboards, using Chartmetric and Soundcharts, and data-driven decisions.
Business
Fundraising, Investment & Scaling
Raise capital for a music startup through investors, grants, or crowdfunding, and build a scalable business model.
International
Global Music Markets & International Expansion
Breaking into global markets — licensing deals, international distribution, and cultural strategy.
Capstone
Case Studies — Deals Dissected
Real-world case studies of landmark deals, success stories, and cautionary tales from music history.
Final
Your Music Business Plan
Present your business plan to industry professionals. Receive live feedback. Build your network.
★
Live Industry Panel + Certificates
★
Guest Lectures: Sessions marked with ★ feature live guest lectures from active music industry professionals including label executives, entertainment lawyers, sync supervisors, artist managers, and more. Guest lineup announced to enrolled students.
Shivansh Jindal
6+
Years in Music Business

Your Mentor

SHIVANSH
JINDAL

CEO, Merchant Records
Founder, The Label Room

A Mumbai-based music entrepreneur, singer-songwriter, and CEO of Merchant Records, the record label founded by Salim–Sulaiman. Blending creative instinct with business strategy, he works across A&R, music production, and digital marketing to build impactful releases with leading Indian artists. Passionate about developing new music IPs and nurturing emerging talent, and creating artist-first platforms that champion authentic storytelling and globally resonant independent music from India.

The Label Room was born from a simple belief: the music industry shouldn't be a mystery.

▸
Hands-on experience across A&R, music production, label operations, and digital marketing strategies
▸
Personally curated a network of industry professionals as guest speakers for The Label Room
▸
Passionate entrepreneur committed to building India's next generation of music industry leaders
Learn from the Best — Apply Now

GUEST SPEAKERS

INDUSTRY
INSIDERS

Throughout the 24 sessions, you'll hear directly from people shaping the music business today. Confirmed guests include professionals from these domains:

A
A&R Executive
Major Indian Label
E
Entertainment Lawyer
Music Contracts & IP
A
Artist Manager
Indie & Mainstream Artists
S
Sync Supervisor
Film & Ad Placements
D
Distribution Expert
DSPs & Digital Strategy
M
Music PR Pro
Press & Media Strategy
★ Full guest lineup revealed to enrolled students

What You'll Walk Away With

YOUR
TAKEAWAYS

01
📜
Certificate of Completion
A credential that signals your commitment to understanding the music business — from a program built by industry insiders.
02
🌐
Industry Network
Direct access to guest lecturers, fellow students, and a growing alumni network of music business professionals across India.
03
📁
Resource Library
Templates, contract samples, industry guides, royalty explainers, and reference materials you'll use throughout your career.
04
💼
Business Plan
By Session 24, you'll have built and presented a real music business plan — reviewed by active industry professionals.
05
🔑
Negotiation Skills
Know exactly what to look for in contracts, what to push back on, and how to advocate for yourself or your artists.
06
🧭
Career Clarity
Whether you're an artist, manager, or entrepreneur — leave knowing exactly where you fit in the music business and how to get there.

Career Outcomes

DOORS
THIS OPENS

The Label Room doesn't just teach you the music business — it positions you for real roles across the industry. Here's where graduates land.


CAREER
PATHS
🚀
Music Marketing Manager
Lead campaigns for artists and labels across digital and traditional channels. Drive release strategy, fanbase growth, and brand positioning.
→
🌐
Distribution Manager
Manage the delivery of music to DSPs worldwide. Oversee release schedules, metadata, territory rights, and direct DSP relationships.
→
🗂️
Catalog Manager
Oversee an artist or label's back catalog — maximising long-term revenue through licensing, reissues, sync opportunities, and streaming optimization.
→
🎧
Playlist Curator
Shape discovery and cultural moments by curating editorial and brand playlists on DSPs, driving streams and artist visibility at scale.
→
✍️
Music Content Strategist
Develop long-form content plans, editorial narratives, and multi-platform storytelling for artists, labels, and music brands.
→
📝
Publishing Manager
Manage songwriting rights, publishing deals, and royalty collection. Interface with PROs, co-publishers, and sub-publishers globally.
→
💰
Royalty Analyst
Track and audit earnings from streams, sync placements, licensing deals, and live performance. Ensure no revenue goes uncollected.
→
📲
Digital Marketing Strategist
Architect data-driven digital campaigns for music releases. Own DSP pitching, playlist strategy, paid ads, and social performance metrics.
→
🎬
Sync Licensing Executive
Pitch and place music in films, OTT platforms, advertisements, and branded content. Negotiate placement fees and master the sync ecosystem.
→
& Many More
The music industry is vast. Your career path is yours to define.
Real roles. Real careers. Built from what you learn in The Label Room. Secure Your Seat →

Hiring Partners

FROM TLR
TO THE INDUSTRY

The Label Room partners with companies actively seeking music business talent, creating opportunities for our graduates to step into real roles.

The Hello Group
Hoopr
first.wav
Merchant Records
More partners being added every cohort
Currently Active

OPERATING
OFFLINE
IN MUMBAI

The Label Room's first cohort is live in Mumbai — intimate, in-person, and built for real connection. We're bringing this experience to more cities, guided by where demand is loudest.

Current Home City
MUMBAI - BATCH 01
BRING TLR
TO YOUR CITY

Tell us where you are. If we see enough demand, we come to you.

🎯
YOU'RE ON THE MAP

We've logged your city. When enough people register from your area, we'll reach out with details on TLR coming to you.

🔴 Mumbai — Active

Delhi / NCR
Bengaluru
Hyderabad
Chennai
Pune
Kolkata
Ahmedabad
Lucknow
Indore
More coming...
Program Details

THE
DETAILS

Format In Person (Mumbai)
Total Sessions 24 Sessions
Guest Lectures 5 +
Language English / Hindi
Eligibility Open to All
Certificate Yes — On Completion
Batch Size 25 Students
Days Twice a Week
What Makes This Different
Every session is built around real-world scenarios, not textbook theory
Actual contract templates and deal memos analyzed in class
India-specific context throughout the entire curriculum
Small cohort ensures personal attention and real networking
Final presentation judged by working industry professionals
APPLY

READY TO GET
IN THE ROOM?

Seats are limited. Applications are reviewed and accepted on a rolling basis. Don't wait.

Apply for the Program →
FAQ

FREQUENTLY
ASKED

Who is this program for? +
The Label Room is for anyone who wants to understand the music business - artists, managers, producers, entertainment lawyers, music marketing professionals, label aspirants, music journalists, entrepreneurs entering the music space, and even Non-Musicians who want to build a career in the music industry. No prior knowledge of music or business is required.
How are sessions conducted? +
All 24 sessions are conducted live and In Person (Mumbai). The sessions are highly interactive, allowing participants to ask questions, take part in discussions, and engage directly with guest lecturers.
Who are the guest lecturers? +
Guest lecturers include active professionals from the music industry — Music Publishers, A&R executives, Entertainment Lawyers, Label Executives, Artist Managers, Sync Supervisors, Digital Distribution Specialists, Music PR Professionals, and more. The full lineup is revealed to enrolled students.
Do I need prior music industry knowledge? +
Not at all. The program is designed to take you from the ground up. Session 1 starts with the full ecosystem overview before building into more advanced topics. Whether you're a complete beginner or someone with some exposure, the curriculum is structured to benefit you.
What professional roles does this program prepare me for? +
This program prepares you for real roles across the music industry, including Music Marketing Manager, Publishing Manager, Sync Licensing Executive, Royalty Analyst, Catalog Manager and many more. You’ll gain practical knowledge of how the music business works end-to-end, making you ready to work with labels, agencies, independent artists, or even build your own venture in the music space.
Will I get a certificate? +
Yes. Students who complete all 24 sessions will receive a Certificate of Completion from The Label Room.
How do I apply? +
Click "Apply for the Program" anywhere on this page, fill out the application form, and our team will review your application and get back to you shortly. Seats are limited, so apply early.